PledgeCents brings you PledgePoints.
Investors like contributing to classroom intiatives on PledgeCents because 1) they don't have to purchase 100 more chocolate bars just to eventually throw away; 2) they get to see exactly who their contribution is benefiting; and 3) now, they get to see how far their dollar will go for the specific cause.
PledgePoints are our way of allowing our Cause Creators to breakdown for their investors exactly how every dollar will be used. If you have a goal of $1,000, you can now break that down and show that $10 will allow you to purchase X; $100 will allow you to purchase X and Y; and $250 will allow you to purchase X, Y, and Z.
This may seem like a minor detail but it's not, trust us. Cause Creators are now able to set suggested investment levels and take the "thinking" out of it for the investors. Investors can simply go on a cause, see how much each incremental contribuion will cover, and click on an investment level that makes sense (pun intended) for them. Without knowing it, you will be increasing the average investment amount to your cause based on the dollar suggested investment levels you set. If an investor comes to your page and doesn't know exactly how much they are thinking to invest, they can look at your PledgePoints and choose a higher dollar amount than they probably would have thought about before.
As a Cause Creator, how do you go about setting your PledgePoints up so it's effective for your cause?
1. Create at least 2 - 4 suggested investment levels.
a. If your goal is $250, you would set your PledgePoints at increments like $10, $25 and $75.
b. If your goal is $1,000, you would set your PledgePoints at $25, $50, $100, $250. Remember, you want to create investment levels that encourage larger contributions, but include enough of a range that investors will not be initimdated.
2. Create a catchy title for each level.
a. Make your investors feel special by creating a fun title like "You're a Class Hero" or "You're our Bill Gates". Don't just say "Books." :(
3. Show exactly how far each suggested investment level will go.
a. This is crucial. Each PledgePoint should tell investors exactly what will be purchased with their contribution. If it's for a larger purchase or a field trip, then each PledgePoint should show how many students will be sponosored by the contirbution size. For instance, "$100 will cover 1 student's entire trip".
If you have any questions, email us at info@pledgecents.com.
